8 Celebrity Beauty Brands That Actually Live Up to the Hype

Rihanna, Fenty Beauty: Everything Rihanna touches turns to gold; she is the creator of the popular lingerie line Savage X Fenty, has starred in several films, including Ocean's Eight, and has won nine Grammy awards.

Hailey Bieber, Rhode: Since launching her cosmetics brand Rhode Skin in 2022, Hailey Bieber has been in the news and on the rise.

Tracee Ellis Ross, Pattern Beauty: Actress, producer, and singer Tracee Ellis Ross launched the haircare brand Pattern Beauty, which specializes in formulating products for hair with tight, coily, and curly textures.

Kylie Jenner, Kylie Cosmetics: There is no one who controls the cosmetics market like Kylie Jenner. In November 2015, the youthful businesswoman introduced her signature beauty line, Kylie Cosmetics.

Jennifer Lopez, JLo Beauty: On New Year's Day 2021, icon of music Jennifer Lopez introduced her skincare line, JLo Beauty. The brand strives to provide opulent, superior goods at reasonable pricing points.

Selena Gomez, Rare Beauty: The "Calm Down" singer made her debut in the beauty industry in 2019 when she unveiled Rare Beauty, her line of cosmetics.

Ariana Grande, R.E.M. Beauty: In November 2021, Ariana Grande debuted her debut R.E.M. Beauty line. Eyeliner, false eyelashes, plumping lip gloss, and other products were included in the inaugural collection, which came in bottles, boxes, and tubes with futuristic designs.

Jennifer Aniston, LolaVie: If you watched Friends, you are probably aware of how well-known Jennifer Aniston's hair was in the 1990s. about twenty years after playing the vivacious Rachel Green in the series.